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A guide to PPC and the value of a reputable pay per click agency

Internet marking plays an enormous role in the way businesses operate. Pay per click (PPC) is at the forefront of this and is a form of marketing which can boost sales, brand awareness and reputation by driving more traffic to your website. It is also incredibly fast and can provide significant ROI.

Internet marketing has completely transformed the way in which businesses operate. This is true of all businesses in all industries as modern day consumers first turn to the internet to find what they are looking for, whether it is a product or service. Specifically, they will use a search engine such as Google.

After entering a relevant search term, the user will then select one of the top listed organic results or use the sponsored ads. Rarely do users scroll down the page and it is even rarer for them to go to the second page of results. For businesses, this means it is essential that you are easily found by appearing at, or near, the top. To increase this visibility, internet marketing tools called search engine optimisation (SEO) and pay-per-click (PPC) are used. Whilst SEO is an incredibly effective tool, it can take some time to climb the rankings and increase visibility. For companies looking for quick results, you will find that PPC is the best method.

PPC is, essentially, a way of buying visits to your website as opposed to “earning” them. Advertisers pay a fee each time one of their adverts is clicked; this is particularly valuable in search engine advertising, where advertisers can bid for ad placement in sponsored links. This way, when a keyword is searched for relating to the business, an advert will be displayed at the top spot of the sponsored links. With the use of reputable pay per click agency, these campaigns can be highly effective and provide great ROI.

For this to happen, the agency will need to identify the right keywords and organise these into campaigns and ad groups. They must also set up landing pages which are optimised for conversions. If the ads and landing pages prove to be useful for users, search engines like Google, reward the advertiser with a reduced rate for ad clicks. This can make PPC an extremely profitable investment, which is why it is so important to pick the right agency.

Many modern day businesses struggle to differentiate SEO and PPC and do not know which model is best for their business. A combination of both can be used, but if you are looking for immediate results – PPC is the best method to use. Some believe that SEO is better as the organic results are used more frequently than sponsored results, but it takes a long time for results to show and particularly if you are in a competitive industry. Although more expensive, you can see significant ROI if high-quality advertising campaigns are created. This will help to boost your sales, as well as your reputation and brand awareness.

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