Top reputation management companies are always struggling with what to do with old blog posts. However, keeping a clean blog is the digital equivalent of clean your house on a regular basis. The longer that you wait to do it, the dirtier it becomes and the more time it will take. Much like waiting until something goes seriously wrong with your car, even though you heard the warning signs, you will live to regret delaying. Therefore, in this blog, we are going to be talking about how to properly maintain your blog.
Old Blog Posts
It is easy to forget about the blogs that you have created in the past. Heck, sometimes it is hard to remember what you blogged about last month. Surely, it was a great post at the time. However, it may no longer be relevant. At the end of the day, it could be costing you money or views. You need to take a look at this old content for several reasons.
First, you need to worry about your brand image. As the saying goes, “you never get a second chance to make a first impression.” If your customers see dated material on your site, they may think that you are no longer the authority you once were.
You may be worried about your old content at this point. Keep in mind that you do not have to delete everything that is more than a few years old. You may have a fair amount of viewership on those blogs. As long as the information in them is still relevant, then you are good to go. If you really want to, you can rework the post and repost it under a new and improved title. Just remember, it is much more cost effective to rework your blogs than to rewrite them altogether.
If you have decided to update a few blogs, then here are some things to consider. First, as we said above, it is a lot cheaper to do this instead of writing a whole new post. All you really need to do is update some of the language. If you wrote something like “two years ago…” you can update that to the present. Additionally, there may have been some cultural references that can be updated to keep it more in line with the tone of your current blogs. Last, you can take this time to update the SEO with more current keywords, anchor text, and media. This will breathe new life into your blog in general, but most of all it will revive this stale post.
Top reputation management companies know that just because a post is old, does not mean that it doesn’t have value anymore. All that you need to do is to make a few minor tweaks to the blog to make is just as fresh and productive as it was when you first made it. Don’t delay. This is very important.